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FROM BRIEFING TO PRODUCTION
SOME PROJECTS WE ARE PROUD OF
AG Real Estate is completely renovating the City2 in Brussels and must temporarily close all Food stores for 6 months. They wanted us to imagine and implement an alternative to continue to offer City2 users the possibility of eating and drinking as well as coming back to them with a turnkey concept.
Production, TV prod, Logistics, Digital campaign, Web development, RP & ePR campaign, SoMe
Constantly looking for new challenges, We Are C created UNBOXED,a unique “restaurant like” experience, at home.The idea was to bring a Michelin star restaurant in Belgian’s homes.And that’s precisely what we achieved.
Concept & Creativity,
Using the strong figure of Madame Clicquot, we decided to underline the womanly history of the brand by creating, in association with the Belux Michelin Guide, a special Guide, featuring the best tables of Belgium and Luxembourg managed by women Chefs.
Strategy, concept & creativity, Field & Activation
The bistro concept is all about conviviality and good times shared with nice people. That’s why we decided to create a campaign focusing on a sharing concept. We imagined the Tchin-Tchin campaign, starting with a road trip, stopping in five different cities in Belgium and Luxembourg (Brussels, Antwerp, Gent, Liège, Namur, Luxembourg City).
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