NATIONAL PRE LAUNCH BMW M3 & M4
In a complicated period for bringing customers together at events, BMW Belux commissioned us to think about an 'out of the box' launch in order to bring potential customers together and preview (before the world press presentation) the two new models.
WHAT WE DID
We organized 10 exceptional and consecutive days.
An unlikely 'underground' place called M-Town, a 2-star Chef and his team present during the 10 days to treat the 10 x 40 guests with a unique menu and a well-known street artist who brings the place to life and thus makes it extremely special.
We organized and coordinated everything from A to Z.
Concept, Event Organization, Creativity, Production, Synergies