LAUNCH CAMPAIGN: RAWETES
The new member of the Galler assortment will be very small: Rawetes.
It's a brand new product that deserved a launch that shouldn't be missed. This launch is even more special given the market that is shaken up by the pandemic.
WHAT WE DID
We set up a complete communication plan by reaching NRJ audiences (one week of activation in the WakeUpShow), 50,000 contacts in the HORECA (tasting and leaflets during the billing process), wide press/influence coverage.
The keyvisual is designed by Régis and illustrates the fact that sometimes all we need is a rawette to achieve our goals.
Our base line is all set: The little extra that you are missing.