NEW IDENTITY CAMPAING
In parallel with the keynote announcement (which we organised from start to finish), Galler wishes to inform consumers that it's a change of identity but not a change of recipes.
WHAT WE DID
We imagined & produced a short 3D video of the famous chocolate stick dressed in its old packaging and changing its outfit to become the same chocolate stick with its new design.
A video published on all social networks.
We also developed an instagram filter (game) in which the user is invited to crunch chocolate pieces from the new Galler packaging.
Finally, we organized a PR and ePR portage with the entire redesigned range.
Strategy, Creativity, Studio, Video production, PR & ePR, Digital Management, SoMe, Community Management