DELHAIZE

150TH ANNIVERSARY

BRIEFING

Organize a memorable moment in order to celebrate the 150th anniversary of Delhaize.

The Delhaize members must feel proud to be part of this incredible Belgian success story. Delhaize launched a long tender process with 9 selected Belgian agencies.

The competition was organized in 3 phases, lasting 4 months.

 

WHAT WE DID

After winning this huge pitch, we worked for 14 months to organize our event concept.

Using an empty car park in Brussels, we organized a huge Food & Music Festival for the 15.000 Delhaize employees over 3 days (5.000 people/day).

 

We have organized and managed everything from A to Z. We have put together a 16 people full time team in order to manage the 300+ people who worked on the organization.

 

The event was a huge success: "Above expectations" as Delhaize CEO loved to say.

It's still the agency's most important achievement.

It's a real pride to have organized this event, which was held in the presence of the Belgian King Philippe.


Pictures say much more than words, Enjoy!

 

SERVICES

Concept, Strategy, Event Organization, Field & Activation, Production, Studio, Print, CRM Management, Protocol Management,…