Veuve Clicquot, renowned Champagne House, solicited us to come up with a brand campaign for the Belux market, focusing on the quality of its wines and highlighting the fact that Veuve Clicquot is much more than a brand and a reputation, but a unique house and savoir-faire.
WHAT WE DID
Using the strong figure of Madame Clicquot, we decided to underline the womanly history of the brand by creating, in association with the Belux Michelin Guide, a special Guide, featuring the best tables of Belgium and Luxembourg managed by women Chefs. We collaborated with six Chefs, Arabelle Meirlaen, Isabelle Arpin, Karen Keynaert, Lea Linster, Lydia Glacé and Stéphanie Tunus, and asked them to take part in this unique project. We coordinated the creation of the Guide, organized a shooting and a Press Dinner in Reims. To launch the Guide properly in Belux, we also organized an event in Tour & Taxis, inviting all Chefs of Belgium and Luxembourg to come and discover a unique menu created by the six cheffes. We imagined the whole scenography of the event and arranged it from top to bottom. In total, 480 guests (Chefs and Press) attended the event, learning about Veuve Clicquot’s history and unique wines.
Concept & Creativity, Event Organisation, Layout & Print Management, Content Creation (Shooting Organisation), Chef Management, F&B Management, Guests Invitation & Management