FOOD IN THE BOX
Constantly looking for new challenges, We Are C created UNBOXED,
a unique “restaurant like” experience, at home.
The idea was to bring a Michelin star restaurant in Belgian’s homes.
And that’s precisely what we achieved.
WHAT WE DID
UNBOXED is a 100% WAC concept. Following the pandemic and the obvious “boom” of food boxes, we wanted to give it a try by upgrading the experience and making it high level. We teamed up with four incredible chefs from four two-starred restaurants in Belgium and Luxembourg. Cyril Molard (Ma Langue Sourit**), Lionel Rigolet (Comme chez Soi**), Nick Bril (The Jane**) and David Martin (La Paix**) created, as a team, a unique menu, according to the seasonality. The purpose of UNBOXED was to imagine a new way of enjoying a full restaurant experience, at home. From the logistics to the creation of different custom-made boxes, the elaboration of the menu, the promo video and photo shoot and of course the whole communication to the press, we made this extraordinary project happen, thanks to our food-driven passion and to the friendship we have with the above four Chefs and the artist Denis Meyers.
Strategy, Creativity, Concept, Layout, Production, Full Content Creation, TV Prod, Full Logistics, Digital Campaign, Web Development, PR Campaign, Full SoMe