Nestlé and more specifically the Vittel water brand asked us to create an activation campaign to allow the brand to reposition itself in the Horeca Belux sector. We proposed a campaign to strongly position the brand in the « lifestyle » BISTRO segment.
WHAT WE DID
The bistro concept is all about conviviality and good times shared with nice people. That’s why we decided to create a campaign focusing on a sharing concept. We imagined the Tchin-Tchin campaign, starting with a road trip, stopping in five different cities in Belgium and Luxembourg (Brussels, Antwerp, Gent, Liège, Namur, Luxembourg City). By creating a branded camionette and other goodies, we took place, one night in each city, on a square and invited people to come celebrate good times with Vittel, playing petanque, enjoying a barbecue and nice conversations.
Before launching the road tour, we organized a pre-event for bistro as well as some gastronomic chefs of Belgium, inviting them to discover the Vittel mindset and its acquaintances with the bistro atmosphere. Objetif: Have fun with friends and good food.
Strategy, concept & creativity, Layout & Print Management, Field & Activation, Event Organization, F&B Management