POP UP "STARRED" RESTAURANT
Brussels Expo asked us to come up with a way of highlighting the pop-up space available on top of the Hall 5 roof with an exciting concept and create it from A to Z.
WHAT WE DID
To match with the amazing location (and its direct view on the Atomium), as well as with our roots, we decided to set up a gastronomic pop-up restaurant, focusing on what Belgium does best. We created the concept of TABLE 58, with its own new visual identity. We teamed up with Nick Bril (The Jane**) and Lionel Rigolet (Comme chez Soi*) to create a unique menu, to be served in a never-before-seen location. We set up the whole place, imagined custom-made plans for the space and created the seating area, from decoration to tableware. Brussels Expo accompanied us to deal with the day-to-day logistics. We also handled the communication part of the project, thanks to a specific PR and ePR strategy, as well as Social Media content creation and coordination.
TABLE 58 was a huge success, with around 2500 people welcomed in only 3 months and a half.
Concept Creation, Strategy, Design Identity, Layout, Print production, Full Digital Management, Pr & ePR Campaign, Event Organisation,
Chef Proposal & Chef Management