VITTEL

BRIEFING

Nestlé and more specifically the Vittel water brand asked us to create an activation campaign to allow the brand to reposition itself in the Horeca Belux sector. We proposed a campaign to strongly position the brand in the « lifestyle » BISTRO segment.

 

WHAT WE DID

The bistro concept is all about conviviality and good times shared with nice people. That’s why we decided to create a campaign focusing on a sharing concept. We imagined the Tchin-Tchin campaign, starting with a road trip, stopping in five different cities in Belgium and Luxembourg (Brussels, Antwerp, Gent, Liège, Namur, Luxembourg City). By creating a branded camionette and other goodies, we took place, one night in each city, on a square and invited people to come celebrate good times with Vittel, playing petanque, enjoying a barbecue and nice conversations. 

Before launching the road tour, we organized a pre-event for bistro as well as some gastronomic chefs of Belgium, inviting them to discover the Vittel mindset and its acquaintances with the bistro atmosphere. Objetif: Have fun with friends and good food.

 

SERVICES

Strategy, concept & creativity, Layout & Print Management, Field & Activation, Event Organization, F&B Management